Build-A-Bear PR Pitch Plan

In my J453 PR Planning & Case Studies class, my team and I created a PR Pitch for Build-A-Bear. We built a SWOT analysis, problem statement, target audience, primary research, goals & objectives, strategies, tactics, messages, budget, timeline, and Build-A-Bear evaluation in ten weeks.

I was in charge of researching and writing the target audience, goals & objectives, strategies, tactics, and strengths for the plan's SWOT analysis.

By week ten, we were expected to present our final pitch. I now have experience constructing a final PR pitch and have acquired skills to organize and coordinate with a team.