WE Communications
At WE Communications, I supported the Microsoft Commercial account as a PR Assistant Account Executive, contributing to earned media strategy, media relations, and client communications for the global brand. My role focused on strengthening media visibility, maintaining clear stakeholder alignment, and supporting high-level client engagements.
I helped secure earned media placements in top-tier outlets (TechCrunch, WSJ, Business Insider, etc.) for Business Applications and Dynamics 365, developing media materials including email pitches, internal stakeholder, media prep Q&As, briefing documents, media performance reports, and executive bios. I also supported internal and client-facing meetings, coordinating media briefings and note taking to help my team ensure campaigns aligned with Microsoft’s core messaging.
Results & Professional Growth
This role resulted in a reported 15% increase in media engagement through earned media placement and strengthened my ability to operate in a large fast-paced PR agency environment supporting Fortune 500 tech clients.
Key Media Highlights
“Microsoft cloud strategy: Business apps, Azure, and Power Platform priorities” — ZDNet
— Enterprise context piece tying Dynamics into broader Microsoft business narrative.
“Microsoft reports strong Q1 FY 2022 earnings with cloud and enterprise growth,” Business Insider — Coverage noting Microsoft’s continued growth in cloud services and enterprise applications including Dynamics 365, aligning with media materials supported through strategic pitching.
“How Microsoft is unifying business data with Dynamics 365 and Power Platform” — ZDNet
— Explains integration strategies for enterprise platforms.
“Microsoft Cloud revenue grows 32% in Q2 FY 2022 earnings report,” The Wall Street Journal — Highlights momentum in Intelligent Cloud and business solutions segments that include Dynamics 365, reflecting performance trends we supported through earned media focus.
Examples of Earn Media Landed
